Work Ethic
The Grit Behind a $16 Billion Multi-Family Office | Greg Brown (Caprock)
Today, we're going in depth with Greg Brown, the Co-CEO of Caprock, an independent multi-family office serving ultra–high-net-worth families. Before leading Caprock, he built a career as an entrepreneur and investor — experience that now shapes his approach.
In this episode you’ll learn:
- How Greg and his team built Caprock from the ground up, bootstrapping without outside capital and taking seven years to reach their first $1B
- How the lessons he previously learned from tech entrepreneurship helped him think about serving ultra–high-net-worth families
- How a CEO thinks about recruiting, techstacks, A.I., and the dealing with pace of change
Timestamps:
00:00 - Introduction
01:14 - Fun special skills and playing in a cover band
03:13 - Greg’s early days as a tech entrepreneur—the lessons he learned and how being “unhirable” led to entrepreneurship
05:10 - Moving into the wealth space and starting Caprock
08:02 - The early years of Caprock—bootstrapping to the first $1B
16:05 - What Greg looks for when recruiting talent
19:04 - Leadership philosophies and why there are nights he does dishes at his own firm
20:53 - Changes and innovations in the wealth space that Greg is paying attention to
28:45 - Work Ethic Rapid Fire Questions
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Just a heads up: this podcast is for information purposes only. Read more about Work Ethic and subscribe to our newsletter http://ethic.com/work
Connect with Ethic on LinkedIn (https://www.linkedin.com/company/ethic)
Find out more about Greg and Caprock (https://caprock.com/about/our-team/gregory-brown/)
Connect with Greg on LinkedIn (https://www.linkedin.com/in/gregorybrown/)
