About Us - Ethic

Once upon a time...

Ethic's story began in 2016 when our founders began considering how they might leverage their complementary skill sets—spanning finance, institutional investing, engineering, and design—for maximum social impact. Driven by a desire to help create a world where all investing is sustainable investing, they set about uniting two traditionally separate communities: sustainability and institutional quantitative finance. Read more about our founders’ story in this Access Ventures interview.

Read the interview

Co-founders Johny Mair (left), Doug Scott (center) and Jay Lipman (right)

Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek.—Barack Obama

Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.—Dr. Seuss

When one tugs at a single thing in nature, he finds it attached to the rest of the world.—John Muir

"Find out who you are. And do it on purpose."—Dolly Parton

If the person you are talking to doesn't appear to be listening, be patient. It may simply be that he has a small piece of fluff in his ear.—Winnie the Pooh

Sometimes taking time is actually a shortcut.—Haruki Murakami

Normality is a paved road: It's comfortable to walk, but no flowers grow.—Vincent Van Gogh

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.—Maya Angelou

Seek simplicity, but distrust it.—Alfred North Whitehead

Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.—Albert Einstein

Fast forward

Since our firm’s inception, we've been keeping pretty busy. We've assembled a talented team with diverse skill sets and perspectives. We've built technology that helps wealth advisors demystify the world of sustainable investing and engage in meaningful values-driven conversations with their clients. We've already transitioned more than $4.5 billion (and counting) into sustainable strategies, but we’re just getting started. Our team is working toward a more sustainable, equitable future—and managing to have some fun along the way.