Why
Why
We believe that capital markets can be a powerful force for good, helping us address the defining issues of our time.
What
What
We believe that showing what matters with our dollars is one of the most powerful ways to address the defining issues of our time.
How
How
We create personalized sustainability solutions to help investors transition money toward companies that treat people and the planet with respect.
Who
Who
We are a diverse team that combines extensive institutional investing, technology, data, and design expertise.
More about us
Once upon a time...
Ethic's story began in late 2015 when our founders began considering how they might leverage their complementary skill sets—spanning finance, institutional investing, engineering, and design—for maximum social impact. Driven by a desire to help create a world where all investing is sustainable investing, they set about uniting two traditionally separate communities: sustainability and institutional quantitative finance. Read more about our founders’ story in this Access Ventures interview.
Read the interview
Co-founders Johny Mair (left), Doug Scott (center) and Jay Lipman (right)
Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek.—Barack Obama
Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.—Dr. Seuss
When one tugs at a single thing in nature, he finds it attached to the rest of the world.—John Muir
"Find out who you are. And do it on purpose."—Dolly Parton
If the person you are talking to doesn't appear to be listening, be patient. It may simply be that he has a small piece of fluff in his ear.—Winnie the Pooh
Sometimes taking time is actually a shortcut.—Haruki Murakami 
Normality is a paved road: It's comfortable to walk, but no flowers grow.—Vincent Van Gogh
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.—Maya Angelou
Seek simplicity, but distrust it.—Alfred North Whitehead
Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.—Albert Einstein
Fast forward
Since our firm’s inception, we've been keeping pretty busy. We've assembled a talented team with diverse skill sets and perspectives. We've built technology that helps wealth advisors demystify the world of sustainable investing and engage in meaningful values-driven conversations with their clients. We've already transitioned more than $1 billion (and counting) into sustainable strategies, but we’re just getting started. Our team is working toward a more sustainable, equitable future—and managing to have some fun along the way.
Backed by top-tier investors
We take our work seriously
(but not ourselves)
Our team may be hard at work on our mission, but we're never too busy to stop and tell you a dad joke.