Investments

Reimagine what’s possible

We partner with advisors and institutions to deliver personalized, values-aligned, and tax-smart investing solutions.

Investing is personal

The Ethic technology platform unlocks efficiency and scale through the centralized management of client portfolios, while empowering advisors and institutions to deliver highly personalized, values-aligned, and tax-smart investment solutions.
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We partner with advisors and institutions throughout the entire client lifecycle, from the initial proposal to reporting, delivering sophisticated technology and investment management.

Separately Managed Accounts

Direct indexing equity portfolios customized to each client’s goals, preferences and values. Ethic’s SMA solution supports benchmark selection, multi-factor optimization, and concentrated position management—paired with tax-smart techniques like loss harvesting, gifting analysis, and personalized transitions.

Model Portfolios

A scalable solution built on listed fund products, designed to reflect your firm’s asset allocation views. Ethic manages trading and daily monitoring, applying tax-aware techniques to help improve after-tax outcomes—all on a UMA-compatible platform.

Unified Managed Accounts

A fully integrated account that combines SMAs with equity and fixed income funds—managed holistically through Ethic’s One Portfolio optimization engine. UMAs support automated rebalancing, tailored allocations, and active tax strategies, all within a single account structure.

Separately Managed Accounts

Direct indexing equity SMA portfolios, personalized for each client’s preferences, including financial goals, tax management needs, and values objectives.

Separately Managed Accounts Features

Multi-factor optimization

We implement multi-factor optimization across the entire portfolio to seek to track the underlying benchmark.

Benchmark selection

Align portfolios with your allocation by selecting from a wide range of benchmarks, including composite benchmarks.

Values-alignment

Our proprietary sustainability research, data science, and tools help identify client priorities and translate them into values-aligned portfolios.

Tax-smart

We provide sophisticated tax management techniques, including tax loss harvesting, personalized transitions, and securities gifting.

Concentrated position management

We can help reduce concentrated positions (e.g. stocks, ETFs) tax efficiently by systematically harvesting losses to offset potential gains.

Holistic reporting

Understand key characteristics of client portfolios across performance, tax, and values alignment, all accessible through the Ethic platform.

Why Opt for SMAs

with Morgan

Direct Index SMAs Help Grow Your Business

with Anthony

Model Portfolios

Build and manage models comprised of listed fund products that are designed to reflect a firm level view on asset allocation.

Model Portfolios Features

Centralized management

Leverage our platform to oversee a suite of model portfolios that are designed to reflect the needs of your clients and your firm, managed by Ethic.

Automated trading and rebalancing

Unlock scale by outsourcing portfolio management, with Ethic handling trading and systematic monitoring of each account.

Tax Management

We aim to maximize after-tax returns by strategically realizing losses while maintaining target asset allocation bands, through daily monitoring and automated trading.

Firm reporting

Get an enterprise-level view into advisor activity, usage of investment solutions, and performance reporting.

UMA-eligible

Open-architecture platform supports the combination of multiple investment vehicles to create a custom model, which you can manage via our platform.

Intuitive technology

Ethic’s platform facilitates strategy design and approval, account setup, funding, management, and reporting for client portfolios.

Values-Aligned Investing

with Jay

DAFs Can Help Align Wealth with Values

with Kelly

Unified Managed Accounts

A comprehensive solution combining SMAs with equity and fixed income funds in a single account managed using Ethic’s One Portfolio optimization.

Unified Managed Accounts Features

Ethic One Portfolio

One optimization and approach to portfolio management to encompass the entire asset allocation (vs individual sleeves).

Automated rebalancing

Designed to help portfolios remain aligned with target allocations.

Highly customized

Tailor investment vehicles, asset allocation and investment selection designed to align with a client’s goals.

Tax-smart

Implement tax-smart techniques including tax-loss harvesting and tax transitions that seek to minimize your tax liability.

Centralized management

To simplify and unify account level performance, tax and impact reporting, as well as streamlined account management and paperwork.

Intuitive technology

Ethic’s platform facilitates strategy design and approval, account setup, funding, management, and reporting for client portfolios.

The Values Conversation

with Alex

Portfolio Management 101

with Alex