Why did we found Ethic?
Wednesday, May 29, 2019
May 2019
Sustainability topics in a nutshell with Ethic co-founder Jay Lipman
Why did we found Ethic?

Why did we found Ethic?

It's a question we receive often. This past weekend, I was out in the mountains and was reminded of one of our founding principles: to use the skills we'd developed throughout our careers for something we believed in. Ethic gives our team the opportunity to use skills developed in more traditional careers to try and solve issues like climate change or social injustice. We want more people to have that same opportunity.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Sources and footnotes

Jay Lipman, a co-founder of Ethic, is driven by the need to address climate and environmental risks with the resources to which we each have unique access. He has been ranked among the Forbes 30 Under 30: Social Entrepreneurs.