In the latest episode of Work Ethic, Ethic CEO Doug Scott sits down with Gary Hirschberg, Founder and CEO of Aaron Wealth Advisors, for a conversation about independence and what it takes to build a firm to serve ultra high net worth families. 

Hirschberg reflects on an unconventional path into wealth management, from archaeology and early entrepreneurial setbacks, to fundraising, Goldman Sachs, and eventually launching his own firm. Along the way, he shares why some of the most important lessons in business come from learning what not to do - and from knowing when it is time to build something of your own.

The conversation also explores how Gary thinks about serving ultra-high-net-worth families, why simplicity matters in a complex industry, and why brand is ultimately built through values and behavior rather than marketing. He also shares how he approaches hiring, culture, scaling, and the role AI may play in the future of wealth management.

Inside the episode:

• Why simplicity wins: If a strategy cannot be clearly explained to a client, Gary believes it should not be used.
• Why not to wait too long: His advice to advisors considering independence is simple: do not wait until time becomes the thing working against you.
• Work ethic without ego: Great work ethic, in his view, means stepping up without ego and without needing recognition.
• Brand built on values: Aaron Wealth was designed to reflect family, humility, ethics, and long-term thinking.
• Scaling without losing culture: As the firm grows, Gary is focused on preserving the standards and cultural framework that made it successful in the first place.

Whether you’re building a firm, considering independence, or thinking about how culture and values shape a business over time, Hirschberg offers a thoughtful perspective on building with clarity and conviction.