Work EthicOctober 28, 2026

Why Investment Expertise Alone Isn't Enough Anymore | Rafia Hasan (Perigon Wealth)

Today, we're going in depth with Rafia Hasan. Rafia is the Chief Investment Officer and Chief Operating Officer of Perigon Wealth Management, an advisory firm with over $12 billion in assets under management.

In this episode you’ll learn:

  • Why investments alone are no longer enough: How AI, rising client expectations, and the growing importance of scale are reshaping the future of wealth management
  • How to build a winning investment team and why communication can matter more than technical expertise
  • The secret to becoming a leader who fosters innovation

Timestamps:

00:00 - Introduction

01:18 - Lessons from Growing up Between the U.S. and Pakistan

03:12 - Why She Chose Wealth Management

05:40 - What Clients Really Want From Financial Advisors

07:11 - Why Communication Beats Technical Expertise

09:05 - How AI Could Transform Wealth Management

12:28 - The Future of Wealth: Why Scale Matters

14:15 - Private Markets and the Rise of Alternative Investments

16:36 - Why Wealth Firms Can't Build Everything In-House

19:40 - How to Foster Innovation in Investment Teams

22:10 - The Transition From Player to Coach

24:40 - The Biggest Mistake New Leaders Make

25:30 - Building a Culture of Curiosity and Innovation

27:25 - Work Ethic Rapid Fire Questions

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Just a heads up: this podcast is for information purposes only. Read more about Work Ethic and subscribe to our newsletter https://www.ethic.com/work

Connect with Ethic on LinkedIn (https://www.linkedin.com/company/ethic)

Find out more about Rafia and Perigon Wealth Management (https://www.perigonwealth.com/about/team/rafia-hasan/)

Connect with Rafia on LinkedIn (https://www.linkedin.com/in/rafia-hasan-cfa-cfp/)

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