Work EthicNovember 4, 2026

Why Great Advisors Want to Own What They Build | Ed Swenson (RFG Advisory)

Today we're going in depth with Ed Swenson. Ed has spent over 25 years helping shape the wealth management industry. Today, he serves as president of RFG Advisory, an RIA platform designed to help independent advisors launch and scale their businesses. Previously, he co-founded and served as COO of Dynasty Financial Partners.

In this episode you’ll learn:

  • Why more advisors are choosing to build their own businesses and how technology is accelerating that shift.
  • Why great leaders hire for curiosity, rather than for skills alone.
  • Which advisors will thrive in the age of AI.

Timestamps:

00:00 - Introduction

01:32 - From the US Embassy in Guatemala to Wall Street

05:17 - The Biggest Mistake Investors Make

08:09 - Building Dynasty Financial Partners

11:17 - The Reality of Starting a Business From Zero

13:16 - Why Financial Advisors Are Going Independent

16:30 - What Makes a Successful Independent Advisor?

18:23 - Why Hiring for Curiosity Beats Hiring for Skills

20:42 - The Power of Servant Leadership

23:48 - The Future of Independent Wealth Management

25:28 - How AI Will Transform Financial Advisory Firms

27:31 - Will AI Change the Economics of Wealth Management?

29:48 - Why AI Can't Replace Great Financial Advisors

30:55 - Work Ethic Rapid Fire Questions

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Just a heads up: this podcast is for information purposes only. Read more about Work Ethic and subscribe to our newsletter https://www.ethic.com/work

Connect with Ethic on LinkedIn (https://www.linkedin.com/company/ethic)

Find out more about Ed and RFG Advisory (https://rfgadvisory.com/meet-our-team/)

Connect with Ed on LinkedIn (https://www.linkedin.com/in/edswenson/)

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