Work EthicJune 11, 2026

Why the Best Leaders Slow the Game Down | Tripp Friedler (Free Gulliver)

Today, we're going in depth with Tripp Friedler, co-founder and managing partner of Free Gulliver, a multifamily office based in New Orleans. He's also the author of two books. His latest, The Tunnel, is about losing his son Henry to Mental Illness.

In this episode you’ll learn:

Timestamps:

00:00 - Introduction

01:20 - Time Magazine and an Accidental Music Career

02:42 - Growing up in New Orleans and Leaving the Family Path

03:50 - From Peddling Life Insurance to Founding Free Gulliver

06:35 - The Biggest Investment You Can Make is In You

07:50 - If You Have no Fear and Anxiety, It's Not a Big Enough Jump

09:35 - Hiring Builders and Playing to Strengths

13:25 - How AI Can Transform Wealth Management

18:30 - Scaling a Business with Optimism

21:15 - How Studying Counseling Changed the Way He Works with Clients

23:55 - The Importance of Understanding Your “Location” in Life

26:00 - How Losing Two Children Taught Resilience

30:32 - Why Resilience is the Number One Secret to Success

32:55 - Work Ethic Rapid Fire Questions

Just a heads up: this podcast is for information purposes only. Read more about Work Ethic and subscribe to our newsletter http://ethic.com/work

Connect with Ethic on LinkedIn (https://www.linkedin.com/company/ethic)

Find out more about Tripp and Free Gulliver (​​https://freegulliver.com/who-we-are/tripp-friedler/)

Purchase Tripp’s latest book, The Tunnel (https://www.trippfriedler.com/)

Connect with Tripp on LinkedIn (https://www.linkedin.com/in/tripp-friedler-61768616/)

  • How to find resilience after profound loss
  • How optimism can be entrepreneurial trait
  • How to incorporate counseling and human psychology in wealth management
  • How Tripp views curiosity as a philosophy of life

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