InsightFebruary 25, 2025

Our “Two-Hops” Rule of Impact

Travis Korte

By Travis Korte

1 Min Read

Director of Sustainability Research Travis Korte covers how we consider both direct and indirect impacts of company behavior when crafting portfolios.

by Travis Korte

Our sustainability team dedicates a significant amount of time to considering the ripple effects of company behaviors. But, while it’s easy to say “everything is connected,” we want to go a step further and identify which connections are the most important. This can provide a significant challenge when determining the scope of which companies are most aligned with our clients’ values.

On this episode of Just Ask Sustainability, Travis Korte breaks down how his team considers the impacts of company behaviors while also honing in on what our clients want to see truly reflected in their portfolios.

Key Takeaways:

Balancing Direct and Indirect Impact in Investing–Ethic considers both the direct and indirect impacts of investments on social and environmental issues but avoids overly broad connections that dilute meaningful decision-making.

The "Two Hops" Rule for Relevance–To keep investment strategies focused and actionable, Ethic limits impact connections to two degrees of separation, ensuring that links between company behavior and values remain tangible and relevant to clients.

Prioritization Over Endless Connections–While everything may be interconnected in some way, Ethic emphasizes the importance of prioritizing the most significant and measurable impacts, rather than stretching too far into abstract cause-and-effect chains.

Sources and footnotes

Ethic Inc. is a Registered Investment Adviser located in New York, NY. Registration of an investment adviser does not imply any level of skill or training. Information pertaining to Ethic Inc’s registration or to obtain a copy of Ethic Inc.’s current written disclosure statement discussing Ethic Inc.’s business operations, services and fees is available on the SEC’s Investment Adviser Public Information website – www.adviserinfo.sec.gov or from Ethic Inc. upon written request at support@ethicinvesting.com. Information provided herein is for informational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Any subsequent, direct communication by Ethic Inc. with a prospective client shall be conducted by a representative of Ethic Inc. that is either registered or qualifies for an exemption or exclusion from registration in the state where a prospective client resides. Information contained herein may be carefully compiled from third-party sources that Ethic Inc. believes to be reliable, but Ethic Inc. cannot guarantee the accuracy of any third-party information.

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